ILOILO —Medipeace is now helping this province develop an effective health communication strategy for the benefit of people located in geographically isolated and disadvantaged areas (GIDA).
The health communication strategy aims to bring about positive change in knowledge, attitude and behavior of the residents of Alimodian, Leon, San Miguel, Calinog, Bingawan, Balasan, Batad, Estancia and Carles.
This will be the expected output of the 1st Stakeholder’s Workshop on the information and education campaign materials for Iloilo GIDA Health System Strengthening Project which will be held on August 20 in Days Hotel.
Among the participants here are the personnel of Provincial Population Office, who conducted the benchmark survey on maternal, neonatal and child health and nutrition, and Public Information and Community Affairs Office.
The health communication project of the medical humanitarian non-governmental organization is held in partnership with the Provincial Health Office and had a support from a private Catholic foundation in South Korea.
According to a letter from Medipeace Program Officer Enoch Chang, the workshop will provide stakeholders with presentations on the overview of the project, formative research, including the initial findings from the community resident survey and focus group interview.
If this project will be materialized, the organization expects increase in knowledge of PhilHealth benefits, as well as, in people’s health seeking behavior.
The plan will also help increase people’s awareness on available public health services and increased knowledge on safe motherhood and healthy newborns.